Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and advertising industry has a massive carbon footprint due to the complexity of digital ad supply chains and the sheer volume of ad transactions, and Scope3 was formed to help solve this sustainability problem. By measuring the carbon emissions of the entire digital advertising supply chain, Scope3 helps companies like Yahoo make it easy for anyone buying through their platform to factor carbon into every business decision.

Source: ESG News