Toy giant Mattel has launched a new take-back and recycling scheme for used toys. The ‘Playback’ scheme is available in markets including the UK and US. Consumers will be able to return used Barbie, Matchbox and MEGA toys at this point, with other Mattel brands set to be added in the future. The brand is using a free postal service to collect the toys. Once the toys reach Mattel, they will be sorted and separated by material before recycling. Components that cannot be recycled to produce new toy components will be either downcycled – turned into different products which require lower-grade input – or used in energy from waste facilities. The scheme forms part of Mattel’s ambition for all plastic products and packaging to be 100% recycled, recyclable or bio-based by 2030.

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