Ten fast-moving consumer goods players team up to kick start Malaysian Recycling Alliance
A group of fast-moving consumer goods (FMCG) companies in Malaysia has teamed up to establish the Malaysian Recycling Alliance (MAREA). In a statement, MAREA said the alliance was formed to enable a voluntary, industry-led extended producer responsibility (EPR) group of like-minded companies to focus on boosting the value chain and significantly improve the collection and recycling of post-consumer packaging. The first alliance of its kind in the country, MAREA comprises 10 initial members, namely Coca-Cola Malaysia, Colgate-Palmolive Malaysia, Dutch Lady Milk Industries, Etika Group of Companies, Fraser & Neave Malaysia, Mondelez International Malaysia, Nestlé Malaysia, Spritzer, Tetra Pak Malaysia and Unilever Malaysia. The alliance said its goals will primarily revolve around enhancing collection, promoting the use of recycled and renewable materials as well as minimising post-consumer packaging leakage into the environment. MAREA said it is committed to collaborating with the Malaysian government and other stakeholders interested in the matter to drive its goal of achieving circular economic solutions that are conducive to a cleaner and greener Malaysia.
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The Edge Markets