'Sustainable Living': Unilever Reveals Green Brands Growing 46 Percent Faster than Rest of the Business
Unilever has said that 70 percent of its revenue growth in 2017 came from its “Sustainable Living” brands, demonstrating how its high-profile sustainability strategy is paying off. The global consumer goods giant provided an update on its “Sustainable Living” brands, confirming that they grew 46 percent faster than the rest of the business. The company’s ‘Sustainable Living’ brands include the company’s top six brands – Dove, Lipton, Dirt is Good, Rexona, Hellmann’s and Knorr – and its B-Corp certified brands such as Ben and Jerry’s, Seventh Generation and Pukka Herbs. More broadly the company said it was on track to meet around 80 percent of the overarching sustainability targets it has set in its Unilever Sustainable Living Plan (USLP), including its pledges to helping more than a billion people improve their health and well-being by 2020 and halve the environmental impact of our products by 2030.
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