Unilever’s ‘Sustainable Living’ brands, those which integrate sustainability into products and values, grew 69 percent faster last year than the rest of the business, according to the consumer goods company’s latest update. Unilever’s Sustainable Living division now covers 28 of the company’s brands after Close Up, Wheel, Calve and Bango were added to the portfolio in 2018. Seven of the consumer goods giant’s largest brands – Dove, Knorr, Persil, Sure, Lipton, Hellman’s and Wall’s Ice Cream – notably fall within the Sustainable Living brands division. Responding to the latest figures posted by Unilever’s Sustainable Living brands division, chief executive Alan Jope said they are “clear and compelling evidence that brands with purpose grow”. “Purpose creates relevance for a brand, it drives talkability, builds penetration and reduces price elasticity,” Jope said. Unilever is currently working towards its sweeping set of Sustainable Living Plan goals. These bear a headline ambition of decoupling the business’s growth from its environmental impact – to the point that its overall environmental footprint is halved – while increasing the company’s positive social impact.

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