The Malaysian government is to continue with Perbadanan PR1MA Malaysia’s (PR1MA) housing programme, carrying forward its main objective to build quality homes in urban and sub-urban areas and making them affordable to the Rakyat, particularly the middle-income (M40) group. Previously, Government-aided housing programmes were focused only on the lower-income group and this makes about half of middle-income Malaysian households unable to afford a house in the key market centres. As such, PR1MA was formed with the primary objective to serve as a catalyst that provides fairly-priced quality homes for the M40 income group in the urban and sub-urban areas. Furthermore, PR1MA’s development projects are also set to create a multiplier effect on the local economy as the new housing will help to create value from the land and open up more jobs and business opportunities for local communities.

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Focus Malaysia