Global sugar producer AB Sugar has partnered with international NGO WaterAid to launch a new initiative aimed at spurring innovation that can solve the challenge of water loss in agriculture. AB Sugar launched the “Innovate Irrigation Challenge” on Monday, in partnership with WaterAid and the Centre for Industrial Sustainability at the University of Cambridge. The Challenge calls on innovators to submit ideas to address global water loss in agricultural practices – primarily focused on sugar production. The winning concept could be scaled up by AB Sugar and its partners to test its viability. Water scarcity now affects more than 40 percent of the global population, a figure that is projected to increase as climate change brings about increased cases of drought and desertification. AB Sugar is directly addressing its relationship with water, after it became the first sugar business to launch group-wide sustainability commitments for 2030. Targets to reduce end-to-end supply chain water and CO2 footprints by 30 percent by 2030 have both been included in the strategy.

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