In the recent years, the deluge of high-profile corporate scandals and turmoil have affected businesses, their leaders and in some instances, industry sectors. With news and information traveling at the speed of a click due to technological advancements and increased participation on social platforms, consumers, businesses, investors, regulators to governments, are consuming information and making decisions in real time.

Reputation risk, a top strategic business risk, is now a board priority – especially in the current business landscape where most companies are stuck in a reactive mode. We are beginning to see growing citizen advocacy on the ‘proactive’ role that Board’s and CEOs should play in external communications, against issues such as pay ratio reporting, gender inequality, shrinking CEO tenures and the ‘celebrity leader’.

How a company acts and communicates can have significant long-term impact on their reputation. Without a plan or strategy, companies will find themselves on the backfoot in the event of an issue or crises.

Registration fee is RM250 plus SST for non-members and complimentary for ICDM members. (Subject to membership terms and conditions)

Instructor : Mark Worthington